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Google Analytics Expands to 20 Goals and allows Goal Position Change

The team at Google Analytics has recently made an announcement stating that “Google Analytics Now More Powerful, Flexible And Intelligent”. This system update has many new features, but the 2 that have...

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The Flaw in Google Analytics "Goal Position Change"

Recently, Google Analytics made an update to their Goal Conversion Tracking system that allows you to rearrange and change the position of your goals by simply selecting a different spot in a dropdown...

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Is Lead Fraud, Click Fraud 2.0? A New AdSense Scam Targeting Google AdWords...

Ladies and gentlemen: the story you are about to read is true. Not even the names have been changed to protect the innocent. What follows is an account of what at first seemed like a few fraudulent...

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Analytics is Turrible by Charles Barkley

Charles Barkley made some recent comments on the use of Analytics in professional sports. In particular, “Analytics was Crap”, seemed to be a poor way to describe an entire industry. Over all we found...

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Google Analytics Event Tracking: All Calls, Emails, and PDFs

Event tracking is important on a website. It’s the only way to track user engagement. There are certain links that don’t naturally trigger any kind of tracking via Google Analytics, whether you’re...

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